Signature Dishes
A selection of the clients I've had the privilege to serve, across enterprise software, travel, fintech, insurance, healthcare, e-commerce, and consumer products.
Mise en Place
How every product gets prepped, crafted, and served.
01
UNDERSTAND
Explore users, workflows, business goals, market context, data, and technical constraints to identify the real problem.
02
DECIDE
Turn findings into priorities. Evaluate trade-offs, risks, and opportunities to choose the direction that creates the most value.
03
Design
Transform decisions into clear flows, interfaces, prototypes, and scalable patterns — validating and adjusting the solution as new information appears.
04
Delivery
Stay involved through implementation, Design QA, edge cases, and feedback to make sure the final product works as intended - not just looks finished.
Stories that show
how I think and deliver
WebGuru3 Pro
Modernizing a legacy B2B SaaS platform used by 30+ travel clients without breaking the mental models experienced operators relied on every day.
ROLE Product Designer / UX Lead — research, UX strategy, IA, core flows, UI, design system, implementation QA
Pal Wallet
A cross-platform crypto wallet where the design decision was to remove visual noise and reduce each transaction moment to one focused task.
ROLE Sole product designer — research, UX, UI, interaction, and full developer handoff
Feuerstein
I joined after development had already started and turned fragmented printed-assessment logic into a role-based digital platform for sensitive users and professional teams.
ROLE Sole product designer for 2.5 years — UX, UI, accessibility
Chef's Philosophy
Strong products start with understanding the problem, not designing the screen.
I balance user needs, business goals, evidence, and technical constraints to define the right direction - and I stay involved through implementation and Design QA.
Completing the task is not the goal. The outcome is.
Kitchen Specialties
Where I've built the deepest expertise: enterprise, web & mobile, and conversion-critical products.
Enterprise UX & Product Strategy
Clarifying complex workflows, roles, permissions, and business rules into focused product experiences.
Web & Mobile Product Design
Designing responsive journeys, interfaces, and prototypes across customer-facing and internal products.
Conversion & Journey Optimization
Improving search, onboarding, booking, purchase, and payment journeys through research and data-informed decisions.
Tasting Notes
Balance
User needs, business goals, and technical reality, balanced like a well-composed dish.
Range
Comfortable across the whole menu - mobile, web, portals, and complex enterprise systems.
Consistency
The same quality from the tasting plate to the full table - on time, on budget, on brand.
